I worked on the following aspects of the brand:
A 10 year masterplanned community built around a large green. Each stage of the development has it’s own identity under the Pagewood Green precinct brand.
A major challenge for this development was that the brand needed to span 10+ years of construction. We aimed to create a brand that was timeless and flexible to be used in unison with the stage brands.
Natural textures and plants were used to give it a natural feeling. The brand story was layered into the space by using a series of alupanels at different heights.
Working through the production specs for this job was challenging as initially we were going to recess the panels but this was outside the clients budget. We had to think of cheaper production solution without compromising on the overall look and feel.
The brochure layout is clean and simple and heroes the building renders.