I worked on the following aspects of the brand:
a dramatic brand influenced by culture and music.
The logo is influenced by music with the rotated ‘o’ giving a nod to musical notation.
The lighting and finishes in the sales centre were chosen for their drama. The logo was an experiment to emulate a spot UV finish in a brochure but on a wall, clear vinyl was positioned over a matte wall to give it this effect.
Mirrored strips extruded from the wall and placed at different heights bring movement into the space.
A frame system was designed to fit into the window frames and provides space for the advertising material.
The exterior of the building was already naturally dramatic with the mirrored windows. We added to the drama by installing the brand pattern on select panels.